In this project, I was hired by a company with a base of over 800,000 customers, which was facing a growing problem of subscription cancellations to its monthly plan. Using Python, I performed an in-depth analysis of customer data to identify patterns and main reasons for cancellations.
After understanding the trends, I implemented strategic changes to help the company improve customer retention and minimize cancellations. This intervention resulted in a more assertive and personalized strategy, allowing the company to adjust its actions to better meet the needs and expectations of users.
